Integrating with Verizon Media ConnectID

With the eventual demise of third party cookies, publishers need a solution to bridge the identity gap while generating revenue. Verizon Media’s ConnectID is a cookieless solution that enables ad tech platforms to recognize and match users consistently across the open web. The ConnectID is built on top of Verizon Media’s robust and proprietary Unified ID Graph. It delivers a higher audience find-rate on publishers’ sites while employing targeting that respects user privacy.

Publishers interested in increasing monetization on cookieless browsers must reach out to their account manager for details on ConnectID. Use of ConnectID does require a contract addendum.

Integration Methods

Publishers wanting to integrate with ConnectID must have a pixel ID. Contact your Account Manager to get a pixel ID.   Prerequisite
user ID functionality in Prebid

There are two integration methods. There is no advantage or disadvantage to either method, the choice is yours.

   
  • Prebid Module
  • JavaScript Module

Integrating with the Prebid Module

Follow these Instructions for integration.

Integrating with JavaScript Module

Instructions for Integrating with JavaScript module are found in a Read Me page of our Git resources.