Integrating with ConnectID
With the eventual demise of third party cookies, publishers need a solution to bridge the identity gap and deliver revenue — while honoring privacy preferences and maintaining a good consumer experience.
Verizon Media’s ConnectID is a cookieless solution that enables ad tech platforms to recognize and match users consistently across the open web. The ConnectID is built on top of Verizon Media’s robust and proprietary Unified ID Graph. It delivers a higher audience find-rate on publishers’ sites while employing targeting that respects user privacy.
Publishers interested in increasing monetization on cookieless browsers must reach out to their account manager for details on ConnectID. Use of ConnectID does require a contract addendum.
Publishers wanting to integrate with ConnectID must have a pixel ID. Read how to Get a Pixel ID. There are two options for integration.
- Pre-bid module
Integrating with Prebid
Follow these Instructions for integration