Custom Categories

View the list of standard IAB categories along with Verizon Media’s unique custom categories below.

We use custom categories in addition to the standard IAB categories for categorization of advertising.

Custom categories begin with “NEX” and are sent alongside the IAB categories in “bcat”.

Category Number

Category Name

IAB1

Arts & Entertainment

NEX1-101

Other

IAB2

Automotive

NEX2-101

Automotive-General

NEX2-102

Other

IAB3

Business

NEX3-101

Gas/Energy

NEX3-102

Other

IAB4

Careers

NEX4-101

Other

IAB5

Education

NEX5-101

Higher Education

NEX5-102

Other

IAB6

Family & Parenting

NEX6-101

Other

IAB7

Health & Fitness

NEX7-101

Tobacco

NEX7-102

Consumer Packaged Goods (CPG)

NEX7-103

Other

IAB8

Food & Drink

NEX8-101

Liquor

NEX8-102

Quick Serve Restaurant (QSR)

NEX8-103

Other

IAB9

Hobbies & interests

NEX9-101

Action/Adventure Games

NEX9-102

Bingo Games

NEX9-103

Sports Games

NEX9-104

Content Downloads & Subscriptions

NEX9-105

Casino Games

NEX9-106

Mature Games

NEX9-107

Surveys & Quizzes

NEX9-108

Other

NEX9-109

Gambling

IAB10

Home & Garden

NEX10-101

Other

IAB11

Law, Gov't & Politics

NEX11-101

Election

NEX11-102

Other

IAB12

News

NEX12-101

Newspapers

NEX12-102

Other

IAB13

Personal Finance

NEX13-101

Banking

NEX13-102

Other

IAB14

Society

NEX14-101

Social Networking & Messaging Apps

NEX14-102

Other

IAB15

Science

NEX15-101

Other

IAB16

Pets

NEX16-101

Other

IAB17

Sports

NEX17-101

Other

IAB18

Style & Fashion

NEX18-101

Other

IAB19

Technology & Computing

NEX19-101

Wireless Providers

NEX19-102

Telecom/Cable Providers

NEX19-103

Other

NEX19-104

Bidder House Ad

IAB20

Travel

NEX20-101

Resort & Casino

NEX20-102

Navigation

NEX20-103

Other

IAB21

Real Estate

NEX21-101

Other

IAB22

Shopping

NEX22-101

Stores & Distribution Channels

NEX22-102

Other

IAB23

Religion & Spirituality

NEX23-101

Other

IAB24

Uncategorized

IAB25

Non-Standard Content

NEX25-101

Advertiser Unknown

NEX25-102

Other

IAB26

Illegal Content

NEX26-101

Other