UI Set Up for Mobile DSPs

Bidders should use this information after API integration to configure their UI and begin conducting bids. As always, the Verizon Media SSP Demand Services staff is available to provide assistance.

Technical Considerations

Maximum Auction Time

For the protection of our publishers and their users against excessive latency, the Verizon Media SSP enforces a time limit on each auction. The timing begins when each bid request is issued. Any bid responses not received within the allotted time window will be flagged as a timeout and not eligible to participate in the auction. Frequent bidder timeouts can have a negative effect on overall Marketplace performance and therefore must not be used by bidders as an intentional means of communicating no-bids.

Currently, the auction time limit is 200ms, but this is subject to change. Verizon Media reserves the right to disable bidders with unusually high levels of timeouts.

Connection Management

HTTP connection management is a substantial factor in participating in an RTB Auction. One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as HTTP Keep-Alive. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization for both bidders and the Marketplace.

Verizon Media reserves the right to disable bidders not using HTTP Keep-Alive.

Using the Interface

There are a number of settings that can be used to customize the UI.

Traffic Control

Bidders influence various aspects of RTB functionality using the Traffic Control settings presented in the table below. The first three settings listed are generally referred to as configuration settings. The configuration settings are established prior to enabling RTB traffic and tend to be rarely adjusted thereafter. The remaining traffic control settings allow bidders to filter the bid requests sent to them from the Marketplace. Traffic can be filtered by auction type, country of origin, and/or content category of the site. Traffic meeting these filter criteria can also be rate-limited to a maximum number of bid requests per second.



Bid Request Base URL

Base URL for receiving bid requests.

Win Notice URL

Win Notice URL used by default if not specified in bid response

Bid Price Units

Bid pricing units if not specified in bid response, default to $CPM

Rate Limit (QPS)*

Maximum bid requests per second (0 suspends); default is unlimited

Auction Types

Auction types allowed – 1st Price, 2nd Price Plus, or Both (default)

Site Types

Filter by site type; Mobile Web, Application, or All

Bid Request Objects 

Choose to receive Banner/Interstitial objects, Video objects, or all objects

Location Filter

Block bid requests that do not have location information.

Ad Size(s)

Choose which ad sizes you wish to receive traffic from

User ID Preference

Only receive traffic that has Device ID for in-app and/or matched users for Mobile Web (for DSPs utilizing User Matching)

Country List

List of countries on which to filter; default is null

Country Filter Type

Specify whether the country list is a block list or an allow list.

Country Group Name

Name groupings of countries, i.e. Americas, Eastern Europe.

Content Category List

List of site content categories on which to filter; default is null.

Category Filter Type

Specify whether the content category list is a block list or an allow list.

Publisher Filter

Choose publishers to allow or block

Publisher Filter Type

Specify whether the list is a block list or an allow list

Site Filter

Choose sites to allow or block

Site Filter Type

Specify whether the list is a block list or an allow list 

*Rate limiting is approximate.

Bidder Configuration

Allows the changing of endpoints and entering an optional Win Notice URL.


Traffic Filters - Control volume limits, types of auctions and several other filtering options that help to maximize relevant traffic.

Country and Country Groups Filters - Use to allow or block a single country or group of countries as well as set a max QPS. Example: Mexico, Canada and the USA are allow listed, USA traffic is set to a max QPS of 4000, and the group Mexico/Canada is set to a max QPS of 3000. New "Country Groups" can be added using the "+ New Country Group" button. "Country Groups" can be removed using the trash icon to the right of each group. Countries can only be in one Country Group.

Content Categories Filter - IAB Tier 1 Content Categories can be allowed or blocked.

Nexage Connect - If you contract with any of the 3rd party data providers currently integrated into our Marketplace they will be visible here.

Publisher and Sites Filter - Allow or block publishers or individual sites in this section.

In the example below, this configuration is block listing the publisher “Erica’s Test Company” and allowlisting the site “Becca’s Test App” from the publisher “A Test - update 1201 1”.

NOTE: We do not recommend allowlng only one site, but for the purpose of this example, this bidder would only receive traffic from the site “Becca’s Test App”.

Please submit a request to your Account Manager for questions about filtering.

The next step is to Setup and Run Reports.

For documentation on Reporting see Monitoring Performance for DSPs in the help center.