The Verizon Media SSP supports the OpenRTB 2.3 standard
Quick Links to Samples Below
Mobile Web Header Bidding - 320x50 Banner
Mobile Web Non-Header Bidding - 320x50 Banner
Mobile Web - Static Interstitial
Mobile Web - Video Interstitial
Mobile Web
Mobile Web Header Bidding - 320x50 Banner
{
"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7",
"at": 1,
"bcat": ["IAB26", "IAB25", "IAB24"],
"imp": [{
"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7-1",
"instl": 0,
"banner": {
"h": 50,
"w": 320,
"battr": [6, 7],
"pos": 5
},
"displaymanager": "web",
"bidfloor": 2.5,
"ext": {
"nex_screen": 0
}
}],
"site": {
"id": "155013",
"name": "CoolPub",
"domain": "coolpub.com/landing/",
"cat": ["IAB14"],
"page": "https://coolpub.com/homepage",
"ref": "https://coolpub.com/homepage",
"publisher": {
"id": "29901",
"name": "Novelty Media",
"ext": {
"nex_else": 0,
"imp.hb": 1
}
}
},
"device": {
"ip": "172.56.000.000",
"carrier": "T-MOBILE",
"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-N950U Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.81 Mobile Safari/537.36",
"make": "Samsung",
"model": "SM-N950U",
"osv": "8.0.0",
"js": 1,
"os": "Android",
"connectiontype": 3,
"devicetype": 4,
"geo": {
"country": "USA",
"type": 2
}
},
"user": {
"id": "UP1929c984-4596-11e8-0000-00000000",
"buyeruid": "00000aaaaaa000000bbbbb"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
Mobile Web Non-Header Bidding - 320x50 Banner
{
"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146",
"at": 2,
"bcat": ["IAB22-1", "IAB15-1"],
"badv": ["baddomain.com"],
"imp": [{
"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146-1",
"instl": 0,
"banner": {
"h": 50,
"w": 320,
"pos": 1
},
"displaymanager": "web",
"bidfloor": 0.05,
"ext": {
"nex_screen": 0,
"nex_sd": 0
},
"secure": 1
}],
"site": {
"id": "3836",
"name": "CoolPub",
"domain": "coolpub.com/landing/",
"cat": ["IAB14"],
"page": "https://coolpub.com/homepage",
"ref": "https://coolpub.com/homepage",
"publisher": {
"id": "93",
"name": "Coolest Publisher",
"ext": {
"nex_else": 0
}
},
"mobile": 1
},
"device": {
"ip": "172.58.000.000",
"carrier": "T-MOBILE",
"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J327T1 Build/NRD90M) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.116 Mobile Safari/537.36",
"make": "Samsung",
"model": "SM-J327T1",
"osv": "7.0",
"js": 1,
"os": "Android",
"connectiontype": 3,
"devicetype": 4,
"geo": {
"country": "USA",
"type": 2
}
},
"user": {
"id": "VBb9ad7ef8-7199-99999-999999"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
Mobile Web - Static Interstitial
{
"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a",
"at": 1,
"imp": [{
"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a-1",
"instl": 1,
"banner": {
"h": 480,
"w": 320,
"pos": 7
},
"displaymanager": "web",
"bidfloor": 0.45,
"ext": {
"nex_screen": 0
},
"secure": 1
}],
"site": {
"id": "183015",
"name": "Cool Site",
"domain": "coolsite.com",
"cat": ["IAB7-31", "IAB1", "IAB9"],
"page": "https://coolsite.com/article1",
"ref": "https://coolsite.com/homepage",
"publisher": {
"id": "49869",
"name": "cool pub",
"ext": {
"nex_else": 0,
}
}
},
"device": {
"ip": "107.77.0.0",
"carrier": "AT&T",
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_1_2 like Mac OS X) AppleWebKit/604.3.5 (KHTML, like Gecko) Mobile/15B202 [FBAN/FBIOS;FBAV/172.0.0.46.94;FBBV/108425359;FBDV/iPhone6,1;FBMD/iPhone;FBSN/iOS;FBSV/11.1.2;FBSS/2;FBCR/AT&T;FBID/phone;FBLC/en_US;FBOP/5;FBRV/0]",
"make": "Apple",
"model": "iPhone",
"osv": "11_1_2",
"js": 1,
"os": "iOS",
"connectiontype": 3,
"devicetype": 4,
"geo": {
"country": "USA",
"type": 2
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
Mobile Web - Video Interstitial
{
"id": "3b55e7de-03ad-4e57-9389-04310d6f9292",
"at": 2,
"imp": [{
"id": "3b55e7de-03ad-4e57-9389-04310d6f9292-1",
"instl": 1,
"video": {
"h": 480,
"w": 320,
"pos": 0,
"mimes": ["video/mp4", "video/3gpp"],
"linearity": 1,
"minduration": 0,
"maxduration": 30,
"maxbitrate": 1200,
"protocols": [2, 5]
},
"ext": {
"nex_screen": 0
}
}],
"site": {
"id": "7971",
"name": "Bidder Test Mobile WEB",
"domain": "rtbtest.nexage.com",
"cat": ["IAB1"],
"keywords": "radiation",
"page": "http://www.nexage.com",
"ref": "http://www.iab.net",
"search": "radiation",
"publisher": {
"id": "2",
"name": "RTB Bidder Integration Test Publisher",
"ext": {
"nex_else": 0
}
},
"mobile": 1
},
"device": {
"ip": "166.137.000.000",
"carrier": "ATT",
"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; el-gr) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5",
"make": "Apple",
"model": "iPhone",
"osv": "3.1.2",
"connectiontype": 3,
"devicetype": 1,
"geo": {
"lat": 42.000,
"lon": -71.000,
"country": "USA"
}
},
"user": {
"id": "ASDFJKL",
"yob": 1961,
"gender": "F",
"keywords": "sports",
"geo": {
"country": "USA",
"city": "Waltham",
"zip": "02451",
"region": "MA",
"type": 3
},
"ext": {
"nex_marital": "M",
"nex_kids": "N",
"nex_hhi": 75000,
"nex_dma": "Boston"
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
In App
In App - 320x50 Banner
{
"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0",
"at": 2,
"bcat": ["IAB8-5", "IAB23"],
"badv": ["playgames.com", "competitor.com"],
"imp": [{
"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0-1",
"instl": 0,
"banner": {
"h": 50,
"w": 320,
"pos": 5,
"api": [5, 3]
},
"displaymanager": "millennial",
"displaymanagerver": "6.8.1-72925a6",
"bidfloor": 0.71,
"ext": {
"nex_screen": 0
}
}],
"app": {
"id": "135331",
"name": "Cool App",
"publisher": {
"id": "26781",
"name": "Cool Pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB1", "IAB9"],
"ext": {
"nex_sdkv": "6.8.1-72925a6"
},
"bundle": "com.app.cool",
"storeurl": "https://play.google.com/store/apps/details?id=com.app.cool&hl=en"
},
"device": {
"ifa": "5f9892cb-e53d-4353-0000-00000000",
"dnt": 1,
"ip": "109.177.0.0",
"carrier": "WIFI",
"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J330G Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",
"make": "Samsung",
"model": "SM-J330G",
"osv": "7.0",
"js": 1,
"os": "Android",
"language": "ar",
"connectiontype": 2,
"devicetype": 4,
"ppi": 320,
"hwv": "SM-J330G",
"geo": {
"country": "ARE",
"type": 2
},
"lmt": 1
},
"user": {
"id": "5f9892cb-0000-0000-00000000"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
},
"ext": {
"screen_orientation": 2
}
}
In App - Banner Interstitial
{
"id": "a8ccaf24-3f5f-4d4f-9df3-5d28affaa81b",
"at": 2,
"imp": [{
"id": "a8ccaf24-3f5f-4d4f-9df3-5d28affaa81b-1",
"instl": 1,
"banner": {
"h": 480,
"w": 320,
"pos": 0,
"api": [5, 3]
},
"ext": {
"nex_screen": 0
}
}],
"site": {
"id": "7971",
"name": "Bidder Test Mobile WEB",
"domain": "rtbtest.nexage.com",
"cat": ["IAB1"],
"keywords": "radiation",
"page": "http://www.nexage.com",
"ref": "http://www.iab.net",
"search": "radiation",
"publisher": {
"id": "2",
"name": "RTB Bidder Integration Test Publisher",
"ext": {
"nex_else": 0
}
},
"mobile": 1
},
"device": {
"ip": "166.137.138.18",
"carrier": "ATT",
"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; el-gr) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5",
"make": "Apple",
"model": "iPhone",
"osv": "8.1.2",
"connectiontype": 3,
"devicetype": 1,
"geo": {
"lat": 42.378,
"lon": -71.227,
"country": "USA"
}
},
"user": {
"id": "ASDFJKL",
"yob": 1961,
"gender": "F",
"keywords": "sports",
"geo": {
"country": "USA",
"city": "Waltham",
"zip": "02451",
"region": "MA",
"type": 3
},
"ext": {
"nex_marital": "M",
"nex_kids": "N",
"nex_hhi": 75000,
"nex_dma": "Boston"
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
In App - Video
{
"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe",
"at": 2,
"badv": ["badadvertiser.com"],
"imp": [{
"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe-1",
"instl": 0,
"video": {
"h": 480,
"w": 320,
"pos": 0,
"mimes": ["video/mp4", "video/3gpp"],
"linearity": 1,
"minduration": 0,
"maxduration": 30,
"playbackmethod": [1, 2, 3],
"startdelay": 0,
"ext": {
"skippable": 0,
"skipoffset": 7
},
"maxbitrate": 1200,
"protocols": [5, 2]
},
"displaymanager": "web",
"bidfloor": 5.71,
"ext": {
"nex_screen": 0
},
"secure": 1
}],
"app": {
"id": "172875",
"name": "Cool App",
"publisher": {
"id": "26807",
"name": "Cool Pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],
"bundle": "com.coolapp",
"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"
},
"device": {
"ifa": "22f79e53-459f-4f57-0000-00000000",
"dnt": 0,
"ip": "174.235.0.0",
"carrier": "VERIZON",
"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-G955U Build/R16NW; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
"make": "Samsung",
"model": "SM-G955U",
"osv": "8.0.0",
"js": 1,
"os": "Android",
"connectiontype": 3,
"devicetype": 4,
"geo": {
"lat": 37.000,
"lon": -97.000,
"country": "USA",
"city": "Greatcity",
"zip": "00000",
"metro": "678",
"region": "KS",
"type": 1
}
},
"user": {
"id": "22f79e53-459f-4f57-0000-00000000",
"gender": "F",
"geo": {
"country": "USA",
"zip": "00000",
"type": 3
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
In App - Native
Version 1.0 Sample Bid request
{
"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270",
"at": 1,
"imp": [{
"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270-1",
"instl": 0,
"displaymanager": "millennial",
"displaymanagerver": "6.4.0-0220c20",
"bidfloor": 0.25,
"bidfloorcur": "USD",
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "1447191862975126032"
}]
},
"native": {
"request": "{ \"native\": { \"ver\": \"1\", \"assets\": [ { \"id\": 100100100, \"required\": 1, \"title\": { \"len\": 25 } }, { \"id\": 100101100, \"required\": 1, \"data\": { \"type\": 2, \"len\": 100 } }, { \"id\": 100102100, \"required\": 1, \"img\": { \"w\": 240, \"h\": 240, \"type\": 1 } }, { \"id\": 100103100, \"required\": 1, \"img\": { \"w\": 1200, \"h\": 627, \"type\": 3 } }, { \"id\": 100104100, \"required\": 1, \"data\": { \"type\": 12, \"len\": 15 } }, { \"id\": 100105100, \"required\": 0, \"data\": { \"type\": 3, \"len\": 25 } } ] } }",
"ver": "1.0",
"api": [5]
}
}],
"app": {
"id": "157249",
"name": "Cool App",
"publisher": {
"id": "45124",
"name": "Cool Pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB19"],
"ext": {
"nex_sdkv": "6.4.0-0220c20"
},
"bundle": "com.coolapp",
"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp"
},
"device": {
"ifa": "45194b09-6fb7-414d-0000-00000000",
"dnt": 0,
"ip": "172.56.0.0",
"carrier": "T-MOBILE",
"ua": "Mozilla/5.0 (Linux; Android 8.0.0; ONEPLUS A3010 Build/OPR1.170623.032; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
"make": "OnePlus",
"model": "3T A3010",
"osv": "8.0.0",
"js": 1,
"os": "Android",
"language": "en",
"connectiontype": 3,
"devicetype": 4,
"ppi": 420,
"hwv": "ONEPLUS A3010",
"geo": {
"country": "USA",
"type": 2
},
"lmt": 0
},
"user": {
"id": "45194b09-6fb7-414d-0000-00000000"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
},
"ext": {
"screen_orientation": 1
}
"tmax": 200
}
Version 1.1 Sample Bid Request
{
"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270",
"at": 2,
"imp": [{
"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270-1",
"instl": 0,
"displaymanager": "millennial",
"displaymanagerver": "6.4.0-0220c20",
"bidfloor": 0.25,
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "1447191862975126032"
}]
},
"native": {
"request":"{\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":3,\"w\":200,\"wmin\":150,\"h\":300,\"hmin\":280,\"mimes\":[\"image/jpg\",\"image/gif\"]}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":200}},{\"id\":3,\"required\":1,\"title\":{\"len\":75}},{\"id\":4,\"required\":1,\"data\":{\"type\":12,\"len\":100}}],\"context\":2,\"contextsubtype\":15,\"plcmttype\":1,\"ver\":\"1.1\",\"seq\":0}",
"ver": "1.1",
"api": [5]
],
"battr":[
1,
5,
10,
15
]
}
}],
"app": {
"id": "157249",
"name": "Cool App",
"publisher": {
"id": "45124",
"name": "Cool Pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB19"],
"ext": {
"nex_sdkv": "6.4.0-0220c20"
},
"bundle": "com.coolapp",
"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp"
},
"device": {
"ifa": "45194b09-6fb7-414d-0000-00000000",
"dnt": 0,
"ip": "172.56.0.0",
"carrier": "T-MOBILE",
"ua": "Mozilla/5.0 (Linux; Android 8.0.0; ONEPLUS A3010 Build/OPR1.170623.032; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",
"make": "OnePlus",
"model": "3T A3010",
"osv": "8.0.0",
"js": 1,
"os": "Android",
"language": "en",
"connectiontype": 3,
"devicetype": 4,
"ppi": 420,
"hwv": "ONEPLUS A3010",
"geo": {
"country": "USA",
"type": 2
},
"lmt": 0
},
"user": {
"id": "45194b09-6fb7-414d-0000-00000000"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
},
"ext": {
"screen_orientation": 1
}
In App - Header Bidding
{
"id": "f43d51c1-b409-4712-962e-66aa854c6668",
"at": 1,
"bcat": ["IAB26", "IAB25", "IAB24"],
"imp": [{
"id": "f43d51c1-b409-4712-962e-66aa854c6668-1",
"instl": 0,
"banner": {
"h": 50,
"w": 320,
"pos": 5
},
"displaymanager": "millennial",
"displaymanagerver": "6.8.0-740f2aef",
"bidfloor": 1.67,
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "14659367140431317"
}, {
"id": "1505396883043566834"
}]
},
"secure": 0
}],
"app": {
"id": "44721",
"name": "HeaderBidding Pub App",
"publisher": {
"id": "11974",
"name": "HBPub",
"ext": {
"nex_else": 0,
"imp.hb": 1
}
},
"domain": "hbpub.com",
"cat": ["IAB5", "IAB6"],
"ext": {
"nex_sdkv": "6.8.0-740f2aef"
},
"bundle": "id99999999",
"storeurl": "https://itunes.apple.com/us/app/slader/id99999999?mt=8"
},
"device": {
"dnt": 1,
"ip": "47.149.000.000",
"carrier": "WIFI",
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_0 like Mac OS X) AppleWebKit/604.1.38 (KHTML, like Gecko) Mobile/15A372 Safari/604.1.38 AM/2.2.3",
"make": "Apple",
"model": "iPhone",
"osv": "11_0",
"js": 1,
"os": "iOS",
"connectiontype": 2,
"devicetype": 4,
"hwv": "iPhone8,1",
"geo": {
"country": "USA",
"type": 1
},
"lmt": 1
},
"user": {
"id": "00000000-0000-0000-0000-000000000000",
"geo": {
"zip": "111111",
"type": 3
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
},
"ext": {
"screen_orientation": 1
}
}
Audio Ad Request
*Note the mime type in the video object is set to audio/mp4
{
"id": "d7de216e-10de-472d-b70f-4497c2e0cd83",
"at": 2,
"imp": [{
"id": "d7de216e-10de-472d-b70f-4497c2e0cd83-1",
"instl": 1,
"banner": {
"h": 480,
"w": 320,
"pos": 7
},
"video": {
"h": 480,
"w": 320,
"pos": 0,
"mimes": ["audio/mp4"],
"linearity": 1,
"minduration": 0,
"maxduration": 30,
"playbackmethod": [1, 2, 3],
"ext": {
"skippable": 1,
"skipoffset": 7
},
"maxbitrate": 1200,
"protocols": [5, 2]
},
"bidfloor": 1.0,
"ext": {
"nex_screen": 0
}
}],
"app": {
"id": "16745",
"name": "Auido App",
"publisher": {
"id": "1744",
"name": "Audio App Pub",
"ext": {
"nex_else": 0
}
},
"domain": "nexage.com",
"cat": ["IAB1", "IAB2", "IAB3"],
"bundle": "com.audioapp.cma",
"storeurl": "https://play.google.com/store/apps/details?id=com.audoapp.cma&hl=en"
},
"device": {
"ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/65.0.3325.162 Safari/537.36",
"model": "Non-Mobile",
"devicetype": 4
},
"user": {
"id": "DAf4044202-9a11-11e6-999-99999999"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 1
}
}
}
Desktop
Desktop Banner
{
"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5",
"at": 1,
"imp": [{
"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5-1",
"instl": 0,
"banner": {
"h": 90,
"w": 728,
"pos": 4
},
"displaymanager": "web",
"bidfloor": 1.33,
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "1516645841564806891"
}, {
"id": "1465935692257969612"
}]
}
}],
"site": {
"id": "146979",
"name": "Desktop News Site",
"domain": "desktopnewssite.com",
"cat": ["IAB1", "IAB5", "IAB20"],
"page": "http://desktopnewssite.com/homepage",
"ref": "http://desktopnewssite.com/homepage",
"publisher": {
"id": "41692",
"name": "PBH Network - HB",
"ext": {
"nex_else": 0,
"imp.hb": 1
}
}
},
"device": {
"ip": "24.181.000.000",
"carrier": "WIFI",
"ua": "Mozilla/5.0 (Windows NT 6.1; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.181 Safari/537.36",
"model": "Chrome - Windows",
"osv": "NT 6.1",
"os": "Windows",
"connectiontype": 2,
"devicetype": 2,
"geo": {
"country": "USA",
"type": 2
}
},
"user": {
"id": "YaBvR8vISx-00000000000"
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
}
}
DOOH (Digital Out of Home)
{
"id": "fa8059366ea24f219ff5ac691a0ddcb1",
"at": 2,
"imp": [
{
"id": "fa8059366ea24f219ff5ac691a0ddcb1-1",
"instl": 0,
"banner": {
"h": 1920,
"w": 1080,
"pos": 0
},
"displaymanager": "web",
"bidfloor": 0.83,
"bidfloorcur": "USD",
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [
{
"id": "1541535863930581878",
"bidfloor": 0.5,
"bidfloorcur": "USD"
},
{
"id": "14659367140431317"
}
]
},
"secure": 1
}
],
"site": {
"id": "228133",
"name": "Hilton Starbucks - Santa Fe",
"domain": "verizon.com/",
"cat": [
"IAB8"
],
"page": "https://vzdsadplatform.net/",
"ref": "https://vzdsadplatform.net",
"publisher": {
"id": "54277",
"name": "VZDS-Mokriya",
"ext": {
"nex_else": 0
}
},
"mobile": 0
},
"device": {
"dnt": 0,
"ip": "174.202.15.146",
"carrier": "home",
"ua": "VerizonDigitalSignage/1.0",
"connectiontype": 3,
"devicetype": 6,
"geo": {
"lat": 40.6718,
"lon": -73.9359,
"country": "USA",
"city": "NEW YORK",
"zip": "11213",
"region": "New York",
"type": 1
},
"ext": {
"dooh": {
"impmultiply": 2.5
}
},
"lmt": 0
},
"user": {
"geo": {
"zip": "11213",
"type": 3
}
},
"cur": [
"USD"
],
"regs": {
"coppa": 0,
"ext": {
"gdpr": 0
}
},
"tmax": 200
}
GDPR
Notes on GDPR Requests
The following applies to the ONE Mobile RTB exchange.
Verizon Media does not check for third-arty consent strings. This means that if a user has explicitly given Verizon Media permission to use their data, but not Bidder A, we will still pass the bid request to Bidder A with all the PII included.
We will pass invalid consent strings (per the IAB spec) on the bid request. Since SSP cannot parse the consent string, the platform is unable to determine if the user intends to grant us permission to use their data. In this situation, we strip the PII from the request prior to sending it to bidders.
Consent Given
Full Request where Verizon Media has been given consent.
{
"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a",
"at": 2,
"bcat": ["IAB7-27", "NEX9-103"],
"imp": [{
"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a-1",
"instl": 1,
"video": {
"h": 1024,
"w": 768,
"pos": 0,
"mimes": ["video/mp4", "video/3gpp"],
"linearity": 1,
"minduration": 0,
"maxduration": 30,
"playbackmethod": [1, 2, 3],
"ext": {
"skippable": 1,
"skipoffset": 7
},
"maxbitrate": 1200,
"protocols": [5, 2]
},
"displaymanager": "web",
"bidfloor": 3.75,
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "1456336661859427317"
}, {
"id": "1475613002756537799"
}]
}
}],
"app": {
"id": "178556",
"name": “cool app",
"publisher": {
"id": "20541",
"name": "cool pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolApp.com",
"cat": ["IAB19", "IAB19-29", "IAB9-30", "IAB1"],
"bundle": “99999999",
"storeurl": "https://itunes.apple.com/us/app/id571393580"
},
"device": {
"ifa": "99999999-9999-9999-A4A5-FC7611B4AC1B",
"dnt": 0,
"ip": "176.99.99.54",
"carrier": "Bouygues",
"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",
"make": "Apple",
"model": "iPad",
"osv": "11_3",
"js": 1,
"os": "iOS",
"connectiontype": 3,
"devicetype": 5,
"geo": {
"country": "FRA",
"type": 2
},
"lmt": 0
},
"user": {
"id": "99999020-9C5B-4A68-A4A5-FC7611B99999",
"geo": {
"country": "FRA",
"type": 3
},
"ext": {
"consent": "BOOR44gOOR44gAAABAENAk-AAAAXx_______________________________________________________________gA"
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 1
}
}
}
Consent Denied
The User has explicitly NOT given (denied) consent to Oath
***In this case, we do NOT pass any PII in the bid request. ***
{
"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1",
"at": 2,
"imp": [{
"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1-1",
"instl": 0,
"video": {
"h": 480,
"w": 320,
"pos": 0,
"mimes": ["video/mp4", "video/3gpp"],
"linearity": 1,
"minduration": 0,
"maxduration": 30,
"playbackmethod": [1, 2, 3],
"startdelay": 0,
"ext": {
"skippable": 0,
"skipoffset": 7
},
"maxbitrate": 1200,
"protocols": [5, 2]
},
"displaymanager": "web",
"bidfloor": 4.29,
"ext": {
"nex_screen": 0
},
"secure": 1
}],
"app": {
"id": "172875",
"name": "cool app",
"publisher": {
"id": "26807",
"name": "cool pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],
"bundle": "com.coolapp",
"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"
},
"device": {
"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-G935F Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",
"make": "Samsung",
"model": "SM-G935F",
"osv": "7.0",
"js": 1,
"os": "Android",
"devicetype": 4
},
"user": {
"ext": {
"consent": "BOOnJReOOk-mWABABBENAkAAAAASIAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA"
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 1
}
}
}
No consent OR Invalid consent
***In the case where Verizon Media has explicitly NOT received consent or the consent string received is invalid, we do NOT pass any PII in the bid request.***
"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2",
"at": 2,
"bcat": ["NEX7-101"],
"badv": ["boots.com", "rwnewyork.com", "finalfantasyxvapp.com"],
"imp": [{
"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2-1",
"instl": 0,
"banner": {
"h": 250,
"w": 300,
"pos": 5,
"api": [5, 3]
},
"displaymanager": "millennial",
"displaymanagerver": "6.8.0-740f2aef",
"bidfloor": 2.86,
"ext": {
"nex_screen": 0
},
"pmp": {
"deals": [{
"id": "1439479708865498153"
}, {
"id": "1507563276692745526"
}]
},
"secure": 0
}],
"app": {
"id": "88037",
"name": "cool app",
"publisher": {
"id": "23947",
"name": "cool pub",
"ext": {
"nex_else": 0
}
},
"domain": "coolapp.com",
"cat": ["IAB1", "IAB5", "IAB9"],
"ext": {
"nex_sdkv": "6.8.0-740f2aef"
},
"bundle": "999999999",
"storeurl": "https://itunes.apple.com/us/app/stop-fun-categories-word-game/id99999999?mt=8"
},
"device": {
"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",
"make": "Apple",
"model": "iPad",
"osv": "11_3",
"js": 1,
"os": "iOS",
"devicetype": 5,
"hwv": "iPad5,3"
},
"user": {
"ext": {
"consent": "true"
}
},
"regs": {
"coppa": 0,
"ext": {
"gdpr": 1
}
},
"ext": {
"screen_orientation": 2
}
}
