RTB Bid Request Examples

The Verizon Media SSP supports the OpenRTB 2.3 standard

Quick Links to Samples Below

Mobile Web Header Bidding - 320x50 Banner

Mobile Web Non-Header Bidding - 320x50 Banner

Mobile Web - Static Interstitial

Mobile Web - Video Interstitial

In App - 320x50 Banner

In App - Banner Interstitial

In App - Video

In App - Native

In App - Header Bidding

Audio Ad Request

Desktop Banner

DOOH (Digital Out of Home)

GDPR

Notes on GDPR Requests

Consent Given

Consent Denied

No consent OR Invalid consent

 

Mobile Web

Mobile Web Header Bidding - 320x50 Banner

{

"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7",

"at": 1,

"bcat": ["IAB26", "IAB25", "IAB24"],

"imp": [{

"id": "6d14ab94-d544-495b-8461-9ec8fdc811e7-1",

"instl": 0,

"banner": {

"h": 50,

"w": 320,

"battr": [6, 7],

"pos": 5

},

"displaymanager": "web",

"bidfloor": 2.5,

"ext": {

"nex_screen": 0

}

}],

"site": {

"id": "155013",

"name": "CoolPub",

"domain": "coolpub.com/landing/",

"cat": ["IAB14"],

"page": "https://coolpub.com/homepage",

"ref": "https://coolpub.com/homepage",

"publisher": {

"id": "29901",

"name": "Novelty Media",

"ext": {

"nex_else": 0,

"imp.hb": 1

}

}

},

"device": {

"ip": "172.56.000.000",

"carrier": "T-MOBILE",

"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-N950U Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.81 Mobile Safari/537.36",

"make": "Samsung",

"model": "SM-N950U",

"osv": "8.0.0",

"js": 1,

"os": "Android",

"connectiontype": 3,

"devicetype": 4,

"geo": {

"country": "USA",

"type": 2

}

},

"user": {

"id": "UP1929c984-4596-11e8-0000-00000000",

"buyeruid": "00000aaaaaa000000bbbbb"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

Mobile Web Non-Header Bidding - 320x50 Banner

{

"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146",

"at": 2,

"bcat": ["IAB22-1", "IAB15-1"],

"badv": ["baddomain.com"],

"imp": [{

"id": "152e25ef-39f1-4ac0-a5b9-915f8f326146-1",

"instl": 0,

"banner": {

"h": 50,

"w": 320,

"pos": 1

},

"displaymanager": "web",

"bidfloor": 0.05,

"ext": {

"nex_screen": 0,

"nex_sd": 0

},

"secure": 1

}],

"site": {

"id": "3836",

"name": "CoolPub",

"domain": "coolpub.com/landing/",

"cat": ["IAB14"],

"page": "https://coolpub.com/homepage",

"ref": "https://coolpub.com/homepage",

"publisher": {

"id": "93",

"name": "Coolest Publisher",

"ext": {

"nex_else": 0

}

},

"mobile": 1

},

"device": {

"ip": "172.58.000.000",

"carrier": "T-MOBILE",

"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J327T1 Build/NRD90M) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.116 Mobile Safari/537.36",

"make": "Samsung",

"model": "SM-J327T1",

"osv": "7.0",

"js": 1,

"os": "Android",

"connectiontype": 3,

"devicetype": 4,

"geo": {

"country": "USA",

"type": 2

}

},

"user": {

"id": "VBb9ad7ef8-7199-99999-999999"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

Mobile Web - Static Interstitial

{

"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a",

"at": 1,

"imp": [{

"id": "77637e3c-7e23-48b9-b446-40c2e2d7e21a-1",

"instl": 1,

"banner": {

"h": 480,

"w": 320,

"pos": 7

},

"displaymanager": "web",

"bidfloor": 0.45,

"ext": {

"nex_screen": 0

},

"secure": 1

}],

"site": {

"id": "183015",

"name": "Cool Site",

"domain": "coolsite.com",

"cat": ["IAB7-31", "IAB1", "IAB9"],

"page": "https://coolsite.com/article1",

"ref": "https://coolsite.com/homepage",

"publisher": {

"id": "49869",

"name": "cool pub",

"ext": {

"nex_else": 0,

}

}

},

"device": {

"ip": "107.77.0.0",

"carrier": "AT&T",

"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_1_2 like Mac OS X) AppleWebKit/604.3.5 (KHTML, like Gecko) Mobile/15B202 [FBAN/FBIOS;FBAV/172.0.0.46.94;FBBV/108425359;FBDV/iPhone6,1;FBMD/iPhone;FBSN/iOS;FBSV/11.1.2;FBSS/2;FBCR/AT&T;FBID/phone;FBLC/en_US;FBOP/5;FBRV/0]",

"make": "Apple",

"model": "iPhone",

"osv": "11_1_2",

"js": 1,

"os": "iOS",

"connectiontype": 3,

"devicetype": 4,

"geo": {

"country": "USA",

"type": 2

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

Mobile Web - Video Interstitial

{

"id": "3b55e7de-03ad-4e57-9389-04310d6f9292",

"at": 2,

"imp": [{

"id": "3b55e7de-03ad-4e57-9389-04310d6f9292-1",

"instl": 1,

"video": {

"h": 480,

"w": 320,

"pos": 0,

"mimes": ["video/mp4", "video/3gpp"],

"linearity": 1,

"minduration": 0,

"maxduration": 30,

"maxbitrate": 1200,

"protocols": [2, 5]

},

"ext": {

"nex_screen": 0

}

}],

"site": {

"id": "7971",

"name": "Bidder Test Mobile WEB",

"domain": "rtbtest.nexage.com",

"cat": ["IAB1"],

"keywords": "radiation",

"page": "http://www.nexage.com",

"ref": "http://www.iab.net",

"search": "radiation",

"publisher": {

"id": "2",

"name": "RTB Bidder Integration Test Publisher",

"ext": {

"nex_else": 0

}

},

"mobile": 1

},

"device": {

"ip": "166.137.000.000",

"carrier": "ATT",

"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; el-gr) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5",

"make": "Apple",

"model": "iPhone",

"osv": "3.1.2",

"connectiontype": 3,

"devicetype": 1,

"geo": {

"lat": 42.000,

"lon": -71.000,

"country": "USA"

}

},

"user": {

"id": "ASDFJKL",

"yob": 1961,

"gender": "F",

"keywords": "sports",

"geo": {

"country": "USA",

"city": "Waltham",

"zip": "02451",

"region": "MA",

"type": 3

},

"ext": {

"nex_marital": "M",

"nex_kids": "N",

"nex_hhi": 75000,

"nex_dma": "Boston"

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}


In App

In App - 320x50 Banner

{

"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0",

"at": 2,

"bcat": ["IAB8-5", "IAB23"],

"badv": ["playgames.com", "competitor.com"],

"imp": [{

"id": "59080c40-eebd-4fd7-9724-c5b8cf766ec0-1",

"instl": 0,

"banner": {

"h": 50,

"w": 320,

"pos": 5,

"api": [5, 3]

},

"displaymanager": "millennial",

"displaymanagerver": "6.8.1-72925a6",

"bidfloor": 0.71,

"ext": {

"nex_screen": 0

}

}],

"app": {

"id": "135331",

"name": "Cool App",

"publisher": {

"id": "26781",

"name": "Cool Pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB1", "IAB9"],

"ext": {

"nex_sdkv": "6.8.1-72925a6"

},

"bundle": "com.app.cool",

"storeurl": "https://play.google.com/store/apps/details?id=com.app.cool&hl=en"

},

"device": {

"ifa": "5f9892cb-e53d-4353-0000-00000000",

"dnt": 1,

"ip": "109.177.0.0",

"carrier": "WIFI",

"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-J330G Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",

"make": "Samsung",

"model": "SM-J330G",

"osv": "7.0",

"js": 1,

"os": "Android",

"language": "ar",

"connectiontype": 2,

"devicetype": 4,

"ppi": 320,

"hwv": "SM-J330G",

"geo": {

"country": "ARE",

"type": 2

},

"lmt": 1

},

"user": {

"id": "5f9892cb-0000-0000-00000000"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

},

"ext": {

"screen_orientation": 2

}

}

 

In App - Banner Interstitial

{

"id": "a8ccaf24-3f5f-4d4f-9df3-5d28affaa81b",

"at": 2,

"imp": [{

"id": "a8ccaf24-3f5f-4d4f-9df3-5d28affaa81b-1",

"instl": 1,

"banner": {

"h": 480,

"w": 320,

"pos": 0,

"api": [5, 3]

},

"ext": {

"nex_screen": 0

}

}],

"site": {

"id": "7971",

"name": "Bidder Test Mobile WEB",

"domain": "rtbtest.nexage.com",

"cat": ["IAB1"],

"keywords": "radiation",

"page": "http://www.nexage.com",

"ref": "http://www.iab.net",

"search": "radiation",

"publisher": {

"id": "2",

"name": "RTB Bidder Integration Test Publisher",

"ext": {

"nex_else": 0

}

},

"mobile": 1

},

"device": {

"ip": "166.137.138.18",

"carrier": "ATT",

"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; el-gr) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5",

"make": "Apple",

"model": "iPhone",

"osv": "8.1.2",

"connectiontype": 3,

"devicetype": 1,

"geo": {

"lat": 42.378,

"lon": -71.227,

"country": "USA"

}

},

"user": {

"id": "ASDFJKL",

"yob": 1961,

"gender": "F",

"keywords": "sports",

"geo": {

"country": "USA",

"city": "Waltham",

"zip": "02451",

"region": "MA",

"type": 3

},

"ext": {

"nex_marital": "M",

"nex_kids": "N",

"nex_hhi": 75000,

"nex_dma": "Boston"

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

In App - Video

{

"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe",

"at": 2,

"badv": ["badadvertiser.com"],

"imp": [{

"id": "887ae1ea-3984-4b64-ac25-08ba94ffdbfe-1",

"instl": 0,

"video": {

"h": 480,

"w": 320,

"pos": 0,

"mimes": ["video/mp4", "video/3gpp"],

"linearity": 1,

"minduration": 0,

"maxduration": 30,

"playbackmethod": [1, 2, 3],

"startdelay": 0,

"ext": {

"skippable": 0,

"skipoffset": 7

},

"maxbitrate": 1200,

"protocols": [5, 2]

},

"displaymanager": "web",

"bidfloor": 5.71,

"ext": {

"nex_screen": 0

},

"secure": 1

}],

"app": {

"id": "172875",

"name": "Cool App",

"publisher": {

"id": "26807",

"name": "Cool Pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],

"bundle": "com.coolapp",

"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"

},

"device": {

"ifa": "22f79e53-459f-4f57-0000-00000000",

"dnt": 0,

"ip": "174.235.0.0",

"carrier": "VERIZON",

"ua": "Mozilla/5.0 (Linux; Android 8.0.0; SM-G955U Build/R16NW; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",

"make": "Samsung",

"model": "SM-G955U",

"osv": "8.0.0",

"js": 1,

"os": "Android",

"connectiontype": 3,

"devicetype": 4,

"geo": {

"lat": 37.000,

"lon": -97.000,

"country": "USA",

"city": "Greatcity",

"zip": "00000",

"metro": "678",

"region": "KS",

"type": 1

}

},

"user": {

"id": "22f79e53-459f-4f57-0000-00000000",

"gender": "F",

"geo": {

"country": "USA",

"zip": "00000",

"type": 3

}

},

"regs": {

 

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

In App - Native

Version 1.0 Sample Bid request

{

"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270",

"at": 1,

"imp": [{

"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270-1",

"instl": 0,

"displaymanager": "millennial",

"displaymanagerver": "6.4.0-0220c20",

"bidfloor": 0.25,

"bidfloorcur": "USD",

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "1447191862975126032"

}]

},

"native": {

"request": "{ \"native\": { \"ver\": \"1\", \"assets\": [ { \"id\": 100100100, \"required\": 1, \"title\": { \"len\": 25 } }, { \"id\": 100101100, \"required\": 1, \"data\": { \"type\": 2, \"len\": 100 } }, { \"id\": 100102100, \"required\": 1, \"img\": { \"w\": 240, \"h\": 240, \"type\": 1 } }, { \"id\": 100103100, \"required\": 1, \"img\": { \"w\": 1200, \"h\": 627, \"type\": 3 } }, { \"id\": 100104100, \"required\": 1, \"data\": { \"type\": 12, \"len\": 15 } }, { \"id\": 100105100, \"required\": 0, \"data\": { \"type\": 3, \"len\": 25 } } ] } }",

"ver": "1.0",

"api": [5]

}

}],

"app": {

"id": "157249",

"name": "Cool App",

"publisher": {

"id": "45124",

"name": "Cool Pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB19"],

"ext": {

"nex_sdkv": "6.4.0-0220c20"

},

"bundle": "com.coolapp",

"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp"

},

"device": {

"ifa": "45194b09-6fb7-414d-0000-00000000",

"dnt": 0,

"ip": "172.56.0.0",

"carrier": "T-MOBILE",

"ua": "Mozilla/5.0 (Linux; Android 8.0.0; ONEPLUS A3010 Build/OPR1.170623.032; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",

"make": "OnePlus",

"model": "3T A3010",

"osv": "8.0.0",

"js": 1,

"os": "Android",

"language": "en",

"connectiontype": 3,

"devicetype": 4,

"ppi": 420,

"hwv": "ONEPLUS A3010",

"geo": {

"country": "USA",

"type": 2

},

"lmt": 0

},

"user": {

"id": "45194b09-6fb7-414d-0000-00000000"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

},

"ext": {

"screen_orientation": 1

}

"tmax": 200

}

 

Version 1.1 Sample Bid Request

{

"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270",

"at": 2,

"imp": [{

"id": "5d395390-13a6-4fd7-8aa8-1d2aa9449270-1",

"instl": 0,

"displaymanager": "millennial",

"displaymanagerver": "6.4.0-0220c20",

"bidfloor": 0.25,

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "1447191862975126032"

}]

},

"native": {

"request":"{\"plcmtcnt\":1,\"assets\":[{\"id\":1,\"required\":1,\"img\":{\"type\":3,\"w\":200,\"wmin\":150,\"h\":300,\"hmin\":280,\"mimes\":[\"image/jpg\",\"image/gif\"]}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":200}},{\"id\":3,\"required\":1,\"title\":{\"len\":75}},{\"id\":4,\"required\":1,\"data\":{\"type\":12,\"len\":100}}],\"context\":2,\"contextsubtype\":15,\"plcmttype\":1,\"ver\":\"1.1\",\"seq\":0}",

"ver": "1.1",

"api": [5]

],

"battr":[

1,

5,

10,

15

]

}

}],

"app": {

"id": "157249",

"name": "Cool App",

"publisher": {

"id": "45124",

"name": "Cool Pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB19"],

"ext": {

"nex_sdkv": "6.4.0-0220c20"

},

"bundle": "com.coolapp",

"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp"

},

"device": {

"ifa": "45194b09-6fb7-414d-0000-00000000",

"dnt": 0,

"ip": "172.56.0.0",

"carrier": "T-MOBILE",

"ua": "Mozilla/5.0 (Linux; Android 8.0.0; ONEPLUS A3010 Build/OPR1.170623.032; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/67.0.3396.81 Mobile Safari/537.36",

"make": "OnePlus",

"model": "3T A3010",

"osv": "8.0.0",

"js": 1,

"os": "Android",

"language": "en",

"connectiontype": 3,

"devicetype": 4,

"ppi": 420,

"hwv": "ONEPLUS A3010",

"geo": {

"country": "USA",

"type": 2

},

"lmt": 0

},

"user": {

"id": "45194b09-6fb7-414d-0000-00000000"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

},

"ext": {

"screen_orientation": 1

}

 

In App - Header Bidding

{

"id": "f43d51c1-b409-4712-962e-66aa854c6668",

"at": 1,

"bcat": ["IAB26", "IAB25", "IAB24"],

"imp": [{

"id": "f43d51c1-b409-4712-962e-66aa854c6668-1",

"instl": 0,

"banner": {

"h": 50,

"w": 320,

"pos": 5

},

"displaymanager": "millennial",

"displaymanagerver": "6.8.0-740f2aef",

"bidfloor": 1.67,

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "14659367140431317"

}, {

"id": "1505396883043566834"

}]

},

"secure": 0

}],

"app": {

"id": "44721",

"name": "HeaderBidding Pub App",

"publisher": {

"id": "11974",

"name": "HBPub",

"ext": {

"nex_else": 0,

"imp.hb": 1

}

},

"domain": "hbpub.com",

"cat": ["IAB5", "IAB6"],

"ext": {

"nex_sdkv": "6.8.0-740f2aef"

},

"bundle": "id99999999",

"storeurl": "https://itunes.apple.com/us/app/slader/id99999999?mt=8"

},

"device": {

"dnt": 1,

"ip": "47.149.000.000",

"carrier": "WIFI",

"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 11_0 like Mac OS X) AppleWebKit/604.1.38 (KHTML, like Gecko) Mobile/15A372 Safari/604.1.38 AM/2.2.3",

"make": "Apple",

"model": "iPhone",

"osv": "11_0",

"js": 1,

"os": "iOS",

"connectiontype": 2,

"devicetype": 4,

"hwv": "iPhone8,1",

"geo": {

"country": "USA",

"type": 1

},

"lmt": 1

},

"user": {

"id": "00000000-0000-0000-0000-000000000000",

"geo": {

"zip": "111111",

"type": 3

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

},

"ext": {

"screen_orientation": 1

}

}

 

Audio Ad Request

*Note the mime type in the video object is set to audio/mp4

{

"id": "d7de216e-10de-472d-b70f-4497c2e0cd83",

"at": 2,

"imp": [{

"id": "d7de216e-10de-472d-b70f-4497c2e0cd83-1",

"instl": 1,

"banner": {

"h": 480,

"w": 320,

"pos": 7

},

"video": {

"h": 480,

"w": 320,

"pos": 0,

"mimes": ["audio/mp4"],

"linearity": 1,

"minduration": 0,

"maxduration": 30,

"playbackmethod": [1, 2, 3],

"ext": {

"skippable": 1,

"skipoffset": 7

},

"maxbitrate": 1200,

"protocols": [5, 2]

},

"bidfloor": 1.0,

"ext": {

"nex_screen": 0

}

}],

"app": {

"id": "16745",

"name": "Auido App",

"publisher": {

"id": "1744",

"name": "Audio App Pub",

"ext": {

"nex_else": 0

}

},

"domain": "nexage.com",

"cat": ["IAB1", "IAB2", "IAB3"],

"bundle": "com.audioapp.cma",

"storeurl": "https://play.google.com/store/apps/details?id=com.audoapp.cma&hl=en"

},

"device": {

"ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/65.0.3325.162 Safari/537.36",

"model": "Non-Mobile",

"devicetype": 4

},

"user": {

"id": "DAf4044202-9a11-11e6-999-99999999"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 1

}

 

}

}

Desktop

Desktop Banner

{

"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5",

"at": 1,

"imp": [{

"id": "3cf280f7-e915-40b6-8899-b52b3a1a05a5-1",

"instl": 0,

"banner": {

"h": 90,

"w": 728,

"pos": 4

},

"displaymanager": "web",

"bidfloor": 1.33,

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "1516645841564806891"

}, {

"id": "1465935692257969612"

}]

}

}],

"site": {

"id": "146979",

"name": "Desktop News Site",

"domain": "desktopnewssite.com",

"cat": ["IAB1", "IAB5", "IAB20"],

"page": "http://desktopnewssite.com/homepage",

"ref": "http://desktopnewssite.com/homepage",

"publisher": {

"id": "41692",

"name": "PBH Network - HB",

"ext": {

"nex_else": 0,

"imp.hb": 1

}

}

},

"device": {

"ip": "24.181.000.000",

"carrier": "WIFI",

"ua": "Mozilla/5.0 (Windows NT 6.1; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.181 Safari/537.36",

"model": "Chrome - Windows",

"osv": "NT 6.1",

"os": "Windows",

"connectiontype": 2,

"devicetype": 2,

"geo": {

"country": "USA",

"type": 2

}

},

"user": {

"id": "YaBvR8vISx-00000000000"

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

}

}

 

DOOH (Digital Out of Home)

{

"id": "fa8059366ea24f219ff5ac691a0ddcb1",

"at": 2,

"imp": [

{

"id": "fa8059366ea24f219ff5ac691a0ddcb1-1",

"instl": 0,

"banner": {

"h": 1920,

"w": 1080,

"pos": 0

},

"displaymanager": "web",

"bidfloor": 0.83,

"bidfloorcur": "USD",

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [

{

"id": "1541535863930581878",

"bidfloor": 0.5,

"bidfloorcur": "USD"

},

{

"id": "14659367140431317"

}

]

},

"secure": 1

}

],

"site": {

"id": "228133",

"name": "Hilton Starbucks - Santa Fe",

"domain": "verizon.com/",

"cat": [

"IAB8"

],

"page": "https://vzdsadplatform.net/",

"ref": "https://vzdsadplatform.net",

"publisher": {

"id": "54277",

"name": "VZDS-Mokriya",

"ext": {

"nex_else": 0

}

},

"mobile": 0

},

"device": {

"dnt": 0,

"ip": "174.202.15.146",

"carrier": "home",

"ua": "VerizonDigitalSignage/1.0",

"connectiontype": 3,

"devicetype": 6,

"geo": {

"lat": 40.6718,

"lon": -73.9359,

"country": "USA",

"city": "NEW YORK",

"zip": "11213",

"region": "New York",

"type": 1

},

"ext": {

"dooh": {

"impmultiply": 2.5

}

},

"lmt": 0

},

"user": {

"geo": {

"zip": "11213",

"type": 3

}

},

"cur": [

"USD"

],

"regs": {

"coppa": 0,

"ext": {

"gdpr": 0

}

},

"tmax": 200

}

 

GDPR

Notes on GDPR Requests

The following applies to the ONE Mobile RTB exchange.

Verizon Media does not check for third-arty consent strings. This means that if a user has explicitly given Verizon Media permission to use their data, but not Bidder A, we will still pass the bid request to Bidder A with all the PII included.

We will pass invalid consent strings (per the IAB spec) on the bid request. Since SSP cannot parse the consent string, the platform is unable to determine if the user intends to grant us permission to use their data. In this situation, we strip the PII from the request prior to sending it to bidders.

Consent Given

Full Request where Verizon Media has been given consent.

{

"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a",

"at": 2,

"bcat": ["IAB7-27", "NEX9-103"],

"imp": [{

"id": "7f6a9155-611a-4a25-93d6-3e62fbb7de9a-1",

"instl": 1,

"video": {

"h": 1024,

"w": 768,

"pos": 0,

"mimes": ["video/mp4", "video/3gpp"],

"linearity": 1,

"minduration": 0,

"maxduration": 30,

"playbackmethod": [1, 2, 3],

"ext": {

"skippable": 1,

"skipoffset": 7

},

"maxbitrate": 1200,

"protocols": [5, 2]

},

"displaymanager": "web",

"bidfloor": 3.75,

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "1456336661859427317"

}, {

"id": "1475613002756537799"

}]

}

}],

"app": {

"id": "178556",

"name": “cool app",

"publisher": {

"id": "20541",

"name": "cool pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolApp.com",

"cat": ["IAB19", "IAB19-29", "IAB9-30", "IAB1"],

"bundle": “99999999",

"storeurl": "https://itunes.apple.com/us/app/id571393580"

},

"device": {

"ifa": "99999999-9999-9999-A4A5-FC7611B4AC1B",

"dnt": 0,

"ip": "176.99.99.54",

"carrier": "Bouygues",

"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",

"make": "Apple",

"model": "iPad",

"osv": "11_3",

"js": 1,

"os": "iOS",

"connectiontype": 3,

"devicetype": 5,

"geo": {

"country": "FRA",

"type": 2

},

"lmt": 0

},

"user": {

"id": "99999020-9C5B-4A68-A4A5-FC7611B99999",

"geo": {

"country": "FRA",

"type": 3

},

"ext": {

"consent": "BOOR44gOOR44gAAABAENAk-AAAAXx_______________________________________________________________gA"

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 1

}

}

}

 

Consent Denied

The User has explicitly NOT given (denied) consent to Oath

***In this case, we do NOT pass any PII in the bid request. ***

{

"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1",

"at": 2,

"imp": [{

"id": "a6e0dc7c-32db-41a2-9807-6833f29229a1-1",

"instl": 0,

"video": {

"h": 480,

"w": 320,

"pos": 0,

"mimes": ["video/mp4", "video/3gpp"],

"linearity": 1,

"minduration": 0,

"maxduration": 30,

"playbackmethod": [1, 2, 3],

"startdelay": 0,

"ext": {

"skippable": 0,

"skipoffset": 7

},

"maxbitrate": 1200,

"protocols": [5, 2]

},

"displaymanager": "web",

"bidfloor": 4.29,

"ext": {

"nex_screen": 0

},

"secure": 1

}],

"app": {

"id": "172875",

"name": "cool app",

"publisher": {

"id": "26807",

"name": "cool pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB19", "IAB1", "IAB9", "IAB6"],

"bundle": "com.coolapp",

"storeurl": "https://play.google.com/store/apps/details?id=com.coolapp&hl=en"

},

"device": {

"ua": "Mozilla/5.0 (Linux; Android 7.0; SM-G935F Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/66.0.3359.158 Mobile Safari/537.36",

"make": "Samsung",

"model": "SM-G935F",

"osv": "7.0",

"js": 1,

"os": "Android",

"devicetype": 4

},

"user": {

"ext": {

"consent": "BOOnJReOOk-mWABABBENAkAAAAASIAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA"

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 1

}

}

}

No consent OR Invalid consent

***In the case where Verizon Media has explicitly NOT received consent or the consent string received is invalid, we do NOT pass any PII in the bid request.***

"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2",

"at": 2,

"bcat": ["NEX7-101"],

"badv": ["boots.com", "rwnewyork.com", "finalfantasyxvapp.com"],

"imp": [{

"id": "dc078eb4-ab69-4eec-b605-ba4a3260c9e2-1",

"instl": 0,

"banner": {

"h": 250,

"w": 300,

"pos": 5,

"api": [5, 3]

},

"displaymanager": "millennial",

"displaymanagerver": "6.8.0-740f2aef",

"bidfloor": 2.86,

"ext": {

"nex_screen": 0

},

"pmp": {

"deals": [{

"id": "1439479708865498153"

}, {

"id": "1507563276692745526"

}]

},

"secure": 0

}],

"app": {

"id": "88037",

"name": "cool app",

"publisher": {

"id": "23947",

"name": "cool pub",

"ext": {

"nex_else": 0

}

},

"domain": "coolapp.com",

"cat": ["IAB1", "IAB5", "IAB9"],

"ext": {

"nex_sdkv": "6.8.0-740f2aef"

},

"bundle": "999999999",

"storeurl": "https://itunes.apple.com/us/app/stop-fun-categories-word-game/id99999999?mt=8"

},

"device": {

"ua": "Mozilla/5.0 (iPad; CPU OS 11_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E302",

"make": "Apple",

"model": "iPad",

"osv": "11_3",

"js": 1,

"os": "iOS",

"devicetype": 5,

"hwv": "iPad5,3"

},

"user": {

"ext": {

"consent": "true"

}

},

"regs": {

"coppa": 0,

"ext": {

"gdpr": 1

}

},

"ext": {

"screen_orientation": 2

}

}