Yahoo and GDPR

The General Data Protection Regulation (GDPR) took effect on May 25, 2018, and was designed to give consumers in the European Union more control and transparency over their personal data.

Yahoo is committed to ensuring our advertisers and publishers are set up to successfully navigate the GDPR regulations.

Read the official Yahoo statement to learn what we do to honor GDPR and what we're asking our partners to do.

Technical Information for GDPR by Product

SSP and GDPR

Video SSP and GDPR