SSP and GDPR
To ensure continuity of service and compliance with the GDPR, download the Verizon Ads SDK which
- Includes Privacy APIs that allow publishers to 1) inform the SDK of the user’s consent status relative to GDPR and 2) pass in a consent string for that user.
- Restricts the collection of personal data for users under GDPR jurisdiction that have not consented to the usage of their data for advertising purposes.
Note: SSP clients using ad tags to pass consent should use the Verizon Ads SDK for best results.
Bid Requests
| USER Attribute | Usage | Additional Information and Nexage Specific Comments |
|---|---|---|
| gdpr_consent | Supported | IAB Consent string provided when the request is subject to GDPR |
| REGS Attribute | Usage | Additional Information and Nexage Specific Comments |
|---|---|---|
| gdpr | Supported | 0 - indicates request is not subject to GDPR, 1 - indicates request is subject to GDPR |
For further details, the RTB Protocol article for publishers in the SSPHelp Center.
