Flurry/Gemini and GDPR

Flurry Ads as a Controller

Flurry Ads acts as a controller for GDPR compliance. The Flurry Ads SDK provides consent APIs for publishers to integrate to share end-user consent for ads.

The upgraded GDPR compliant version of the SDK determines the EU jurisdiction of the user. If the receiving device IP is not listed as a country within the EU that falls under GDPR laws, then ads are served without the need for consent.

The Publishers determine whether the app, user or device falls within the scope of GDPR and if applicable, captures consent end-user consent in the IAB EU Transparency Consent Framework format. The app passes two new parameters to the SDK:

  • isGdprScope - false: not in GDPR scope or true: in GDPR scope
  • consentStrings - multiple consent strings to keep options open for non-IAB consent strings once our Ad systems extend beyond IAB consent string formats. Sample IAB Consent String

Important: For now, the end-user consent string must be passed with key name IAB. Anything else will be ignored by ad systems.

Two ways to pass GDPR scope/ end user consent to Flurry Android SDK or iOS SDK.

Please go to the Flurry Monetization and GDPR page for full details.