SSP and GDPR
To ensure continuity of service and compliance with the GDPR, download the Verizon Ads SDK which
- Includes Privacy APIs that allow publishers to 1) inform the SDK of the user’s consent status relative to GDPR and 2) pass in a consent string for that user.
- Restricts the collection of personal data for users under GDPR jurisdiction that have not consented to the usage of their data for advertising purposes.
Note: SSP clients using ad tags to pass consent should use the Verizon Ads SDK for best results.
|USER Attribute||Usage||Additional Information and Nexage Specific Comments|
|gdpr_consent||Supported||IAB Consent string provided when the request is subject to GDPR|
|REGS Attribute||Usage||Additional Information and Nexage Specific Comments|
|gdpr||Supported||0 - indicates request is not subject to GDPR,
1 - indicates request is subject to GDPR
For further details, the RTB Protocol article for publishers in the SSPHelp Center.