SSP and GDPR

To ensure continuity of service and compliance with the GDPR, download the Verizon Ads SDK which

  • Includes Privacy APIs that allow publishers to 1) inform the SDK of the user’s consent status relative to GDPR and 2) pass in a consent string for that user.
  • Restricts the collection of personal data for users under GDPR jurisdiction that have not consented to the usage of their data for advertising purposes.

Note: SSP clients using ad tags to pass consent should use the Verizon Ads SDK for best results.

Bid Requests

USER Attribute Usage Additional Information and Nexage Specific Comments
gdpr_consent Supported IAB Consent string provided when the request is subject to GDPR

 

REGS Attribute Usage Additional Information and Nexage Specific Comments
gdpr Supported 0 - indicates request is not subject to GDPR,
1 - indicates request is subject to GDPR

For further details, the RTB Protocol article for publishers in the SSPHelp Center.