Analytics Reports FAQs
Analytics and insights are provided from Analytics uses ad opportunities, ad impressions, auction summaries, Verizon Media DMP and some data partners’ data to provide the analytics and insights, based on the traffic sent to Video SSP by our customers. Analytics cannot provide insights on traffic that is not sent to Video SSP.
Each customer’s data is available from the time the organization was onboarded into Analytics. Data it is not available retroactively. For example, if you joined Analytics on July 1, 2017, data collection began July 1, 2017, (even if Video SSP was active at an earlier time). Dated collected from that starting date until 'yesterday' is available in both Analytics: Reports and Insights. Data collected today will be available tomorrow.
Currently, we cannot provide aggregate benchmarks for reference, however we are investigating this capability for the future.