SSP Terminology: Reporting Terms Mapping for Video SSP Sellers

With the Video SSP sellers migrating into the Yahoo SSP, the SSP has ensured parity in reporting features. Below is a list of Video SSP fields now available to our sellers in the SSP alongside the existing Video SSP term.

Dimensions

SSP Field

Description

Mapped Video SSP Term

Ad Size (coming)

The ad size for a creative included in a bid from a bidder

Ad Player Size

Advertiser Domain

Domain of the advertiser for whom the bid was won

Advertiser Domain

App Bundle

An application identifier that is unique to an app and independent of the exchange

App Bundle

App/Site

Name of site as configured in the SSP

Media

App/Site Type

Identifies if the inventory is a site, app, or mobile web as configured in the SSP

Media Type

Bidder 

Name of the Bidder account (a Bidder is a regional endpoint for a DSP)

Auction Bidder ID

Bid Request Filter Reason

Reason why a bid request was filtered and never sent to the bidder

Bid(Ad) Filter Reason

Bid Status Category

Indicates whether the bid was the winning bid for the auction, or if the bid was not the winning bid, the reason why the bid lost the auction

Bid (Ad) Filter Reason

Browser

The user’s browser type and version where the auction occurred

Browser

Buyer Seat

The name assigned to the buyer seat provided on the seat level bid, and representing the buyer on whose behalf the bid is made

Buyer Seat

Country

Name of the country where the user or device is located

Country

Custom Key 01 - 25

Dimension used for a key-value pair set up in the SSP

(A key-value pair (KVP) is a set of custom data sent to the SSP from the seller’s ad call. If the SSP is set up to capture and report on this data, the values will be added into one of these dimensions. The dimension name maps to the Reporting Dimension Name set in the SSP key-value pair UI)

Custom Key 1 - 20

Device Model Group

The model group of the device through which the user is interacting

(If the SSP received an impression event more than 10 minutes after the auction occurred, the device model group cannot be determined so the count will be bucketed under Impressions for the Other value which may cause a higher Impression count than Ads Sent for the Other group)

Device Type, User Device Name

Device Type

The type of device through which the user is interacting based on the OpenRTB device type

(If the SSP received an impression event more than 10 minutes after the auction occurred, the device type cannot be determined so the count is bucketed under Impressions, which may cause a higher Impression count than Ads Sent for the Connected Device value)

Device Category, Device Subcategory

DSP

Name of Demand Side Platform (DSP); the parent account for the bidder

Buyer Organization Name

Net Bid Price Bucket

Grouped net bid prices sent by bidders during an auction, only applies to first price auctions

Bid Price Bucket

Operating System

The operating system (OS) for the user’s device

Operating System

Page URL

URL of the page where the ad will be shown, sent on the incoming ad request, however if the page URL is not sent on the incoming ad request, the URL from the page header will be captured as the page URL

Media Detected

Placement

Placement ID as configured in the SSP

Marketplace Connection & RTB Inventory Source

Placement Type

Indicates the type of placement (ex: Banner, Video, etc.) as configured in the SSP

Placement Type

Seller

Organization of a seller

Seller Organization

Winning Creative ID

The creative ID provided by the DSP on the seat level bid that won the auction, may represent different creatives across bidders

External Creative ID

Video Player Size (coming soon)

The  size of the video player for the auction

Ad Player Size

 

Metrics

SSP Field

Description

Mapped Video SSP Term

Ad Requests

Count of inbound requests to the SSP for an ad.

Ad Opportunities

Ads Sent

Count of ad requests to the VM Exchange that resulted in a won auction

Ads Sent

Bid Requests

Count of bid requests filtered out prior to being sent to a bidder. Calculated using 10% sampling data and extrapolated 

Bid Requests

Bid Requests (Filtered)

Count of bid requests that were filtered out prior to being sent to a bidder. Calculated using 10% sampling data and extrapolated

Bid Filter Count coupled with Bid(Ad) Filter Reason

Bid Responses

Count of responses submitted by bidders for an auction

Bid Responses

Bids

The total number of seat bids submitted by bidders

Bids

Bots

Count of inbound requests that are flagged as bot traffic, based on the IAB Bots & Spiders list.

 

Clicks

Counts of when a user clicked an impression

Clicks

CTR

Click through rate, calculated by dividing clicks by delivered impressions

Click Rate

Fill Rate (Impressions)

Calculated by dividing ads delivered by ad requests

Fill Rate

Fill Rate (Ads Sent)

Calculated by dividing ads served by ad requests

Ad attempts to ad opps ratio

Impressions

Total count of when the ad successfully to be displayed to the user’s screen. This is based on a successfully rendered ad beacon on the site or screen.

Ad Impressions

Insufficient Bids

Number of seat bids that were below the placement’s floor price

Bid Status

Win Rate

Calculated by dividing total served by total delivered impressions

Win Rate

Valid Ad Requests

Count of inbound requests into the SSP that are not flagged as fraudulent

Valid Ad Opportunities

Net eCPM

Seller’s average eCPM (seller’s revenue divided by impressions)*1000

eCPM (Ad revenue / imps)

Net Revenue

Seller revenue for RTB demand (excludes other ad sources)

Ad Revenue

Net RPM (Valid Ad Requests)

Revenue per thousand impressions and is calculated by dividing seller revenue by valid ads requests and multiplying by 1,000.

RPM (Ad revenue / Ad Opps)

Video Ad Attempts

The number of times the player (external server) tries to render a video ad. In VAST tag integration case, the number of times SSP returned a winning video ad.

Ad Attempts

Video Completes (25% Quartile)

Number of video ads that were played for at least 25% (but less that 50%) of the total duration.

25% Completions

Video Completes (50% Quartile)

Number of video ads that were played for at least 50% (but less that 75%) of the total duration.

50% Completions

Video Completes (75% Quartile)

Number of video ads that were played for at least 75% (but less that 100%) of the total duration.

75% Completions

Video Completes (100% Quartile)

Number of video ads where the user played 100% of the video

100% Completions

Video Errors

Number of times that an error occurred when trying to display a video.

Ad Errors

Video Starts

Count of video ads in which the user clicked and played the ad

Started Views