Data Dictionary for Video SSP
The report designer provides a number of dimension and metric options to use when creating custom reports. Dimensions are aspects used to slice your metric data. These are your "pivots" or how you choose to breakdown the data. Metrics are numerical data that is accumulated and stored in our system. These are real statistics, such as total ad impressions, which will be broken out by the dimensions selected.
Dimensions
Note: special value for Dimensions -1 is unknown, -2 is not applicable (e.g. impression not applicable to opportunities).
Media is defined as the Site or App where impressions can be purchased / served for this connection.
| Dimension Name | Data Type | Description |
|---|---|---|
| Active Tab | AD | |
| Ad (IS MPC Digital Ad) | AD | |
| Ad Click Url | AD | |
| Ad End Date | AD | |
| Ad Error | AD | |
| Ad Error Id | AD | |
| Ad Goal | AD | |
| Ad Goal Type | AD | |
| Ad Group | AD | |
| Ad Group Id | AD | |
| Ad Player Size | AD | The size of the ad player that displays the creative (L >=500px, M <500px, S <350px) |
| Ad Policy | AD | |
| Ad Pricing Type | AD | . |
| Ad priority | AD | A number between 1 and 11 assigned to each ad representing its priority when competing in actions on the open market and marketplace. |
| Ad Priority Type | AD | |
| Ad Sequence Id | AD | |
| Ad source id | AD | |
| Ad Spot Type | AD | A flag declaring direct versus marketplace placements. |
| Ad Start Date | AD | . |
| Ad Tag Url | AD | . |
| Ad type | AD | The type of ad to be displayed. Verizon Media system includes: Ad for Partner Marketplace Connection Digital Ad RTB Ad Source RTB Inventory Source. |
| Advertiser Domain | AD | |
| Advertiser Id | AD | |
| Advertiser name (per campaign) | AD | Name of the advertiser associated with the campaign. |
| Advertiser Vertical | AD | |
| AOL SAP id: buyer organization | AD | The registered SAP vendor id of the buyer organization in AOL's SAP system. |
| AOL SAP id: seller organization | AD | The registered SAP vendor id of the seller organization in AOL's SAP system. |
| Auction Type | AD | |
| Bid id | AD | |
| Brand | AD | |
| Buyer deal external id | AD | |
| Buyer deal id | AD | The identifier used to specify a buyer deal. |
| Buyer deal name | AD | The buyer's deal name. |
| Buyer deal price type | AD | |
| Buyer deal type | AD | |
| Buyer Manager Organization | AD | The managing organization representing the buyers demand. An organization may have relationships with both parent/managing org and child/affiliate org. |
| Buyer Manager Organization Id | AD | An identifier specific to the buyers managing organization. |
| Buyer managing currency | AD | The currency configured for the managing organization of the buyer. |
| Buyer Organization AM | AD | |
| Buyer Organization BD | AD | |
| Buyer organization id | AD | An identifier for a specific buyer organization. |
| Buyer organization name | AD | Name of the buyer organization executing demand (direct and/or programmatic). |
| Buyer Seat | AD | |
| Buyer Seat Id | AD | |
| Campaign Id | AD | |
| Campaign name | AD | |
| Clearance flag for Verizon Media Managed Media | AD | Denotes whether transactions are cleared by Verizon Media Managed Media |
| Conversion Event | AD | |
| Creative Category | AD | |
| Creative Duration | AD | |
| Creative Id | AD | |
| Creative Name | AD | |
| Deal Filter Reason | AD | |
| Deal Filter Reason Id | AD | |
| Detected ad duration | AD | The duration of the ad creative listed in the VAST Response. This duration is only available for the Video SSP VPAID JS player and the OpenAPI player set-up. It is not available when the VAST-only method is used. |
| Device Category | AD | Top-level categorization of the device (Desktop CTV/Gaming Mobile) |
| Digital Ad | AD | |
| Double Auction Reason | AD | |
| Exchange Name | AD | . |
| External Creative | AD | Name of the creative from RTB buyers. |
| External Creative ID | AD | ID of the creative from RTB buyers. |
| External Video Name | AD | Name of the O2 Video |
| First Party Id | AD | |
| Inventory Format Type | AD | |
| Inventory Source Id | AD | Unique ID of an inventory source. |
| Inventory Source Name | AD | Name of the placement grouping which can deliver ads via direct campaigns or backfill into marketplaces. |
| Inventory Sources Label | AD | |
| IO Line Id | AD | |
| Location Id | AD | |
| Marketplace Clearing House | AD | . |
| Marketplace Connection Id | AD | |
| Marketplace Connection Name | AD | Name of the Marketplace connection which allows a publisher to sell inventory into marketplaces. |
| Marketplace Id | AD | |
| Marketplace Name | AD | |
| Marketplace Reporting Type | AD | . |
| Media | AD | Media is defined as the Site or App where impressions can be purchased / served for this connection. |
| Media Category | AD | |
| Media detected | AD | The site that is detected using our Automatic Site Verification technology. |
| Media Id | AD | |
| Media Language | AD | |
| Media reported | AD | The media that was reported by the seller. |
| Media type | AD | Specifies the type of media in the inventory source or marketplace connection. Values include Site, App, iOS, Android etc. |
| Media: IAB topic | AD | The IAB categorization of the detected media. |
| MPS Campaign ID | AD | |
| MPS Line Item # | AD | |
| Organization Account Type | AD | Type account (managed vs self service) the organization uses. |
| Organization Id | AD | An identifier specific to the organization on the Video SSP platform. |
| Organization Name | AD | |
| Placement Type | AD | A flag identifies placements as direct versus marketplace. |
| Platform deal external id | AD | |
| Platform deal id | AD | The deal ID identifier for a platform deal used by open demand team. |
| Platform deal name | AD | The Deal name that allows RTB buyers to purchase inventory on the platform via OpenRTB spec. |
| Player Type Id | AD | |
| Player Type Name | AD | |
| Secure Flag | AD | |
| Segment (Longname) | AD | |
| Segment Id | AD | Segment Id |
| Segment Provider | AD | |
| Segment Provider Id | AD | |
| Seller Deal Goal | AD | |
| Seller Deal Goal Type | AD | |
| Seller deal id | AD | Unique identifier that allows publishers to transact programmatically in a pre negotiated relationship with buyer(s). |
| Seller deal name | AD | The name of the deal that allows publishers to transact programmatically. |
| Seller Deal Price Type | AD | |
| Seller Deal Priority | AD | |
| Seller Deal Type | AD | Type of Seller Deal e.g. Guaranteed, Open, Preferred, Private, etc. |
| Seller filter reason | AD | |
| Seller managing currency | AD | The currency configured for the sellers managing organization. |
| Seller Managing Organization | AD | The managing organization representing the seller's supply. An organization may have a relationship with a parent/managing org and a child/affiliate org. |
| Seller Managing Organization Id | AD | An identifier for the seller's managing organization. |
| Seller Organization | AD | Name of seller organization representing the supply |
| Seller Organization AM | AD | |
| Seller Organization BD | AD | |
| Seller Organization Id | AD | An identifier in the Video SSP platform representing the seller organization. |
| Site (Detection Method) | AD | |
| Site (Targeting Method) | AD | |
| User Id | AD | User Id |
| Validity Reason | AD | |
| Viewability Opportunity | AD | |
| hour1V | DATE_TIME | |
| scaledDate1V | DATE_TIME | date |
| scaledDay1V | DATE_TIME | |
| scaledDayOfWeek1V | DATE_TIME | |
| scaledMonth1V | DATE_TIME | |
| scaledWeek1V | DATE_TIME | |
| Stats Date | DATE_TIME | |
| View Hour | DATE_TIME | The hour at local time when the event was recorded. |
| App bundle name | DEVICE_OS_BROWSER | If available the name of the mobile app bundle identified on the inventory source. |
| App store url availability | DEVICE_OS_BROWSER | Denotes whether the ad opportunity contained an App Store url. Expected values are “Yes” or “No”. |
| Browser | DEVICE_OS_BROWSER | |
| Browser Id | DEVICE_OS_BROWSER | |
| Device Id | DEVICE_OS_BROWSER | |
| Device Id Status | DEVICE_OS_BROWSER | |
| Device Id Type | DEVICE_OS_BROWSER | |
| Device sub-category | DEVICE_OS_BROWSER | The device category detected from the user (tablet mobile game console etc). |
| Operating System | DEVICE_OS_BROWSER | |
| User Device Name | DEVICE_OS_BROWSER | Specific type of device being used (Android phone, iPhone, Android tablet, Windows phone, etc). |
| Area Code Id | GEO | |
| City Id | GEO | |
| Country | GEO | |
| Country Code | GEO | 3 Character Country Code (ISO 3166-1 alpha-3) |
| Metro Code Id | GEO | |
| Region/DMA | GEO | |
| State/Province | GEO | |
| Moat Pre-bid Viewability (Trusted Player) | MOAT | |
| Pre-bid viewable detection | MOAT | If user is on an active browser tab and 50% of pixels are in-view on the ad player the opportunity is considered pre-bid viewable. Based detection from the Video SSP ad player. 1 = pre-bid viewable. -1 = non-viewable. Blank = unknown. |
| Trusted Moat Viewability | MOAT | |
| Bid Id (Fallout) | LONG | |
| Continent Id | LONG | |
| Digital Ad (Fallout) | OPS | |
| Opportunity to Impression TS Bucket | OPS | |
| Custom key 1 | OTHER | Custom key 1 |
| Custom key 10 | OTHER | Custom key 10 |
| Custom key 11 | OTHER | Custom key 11 |
| Custom key 12 | OTHER | Custom key 12 |
| Custom key 13 | OTHER | Custom key 13 |
| Custom key 14 | OTHER | Custom key 14 |
| Custom key 15 | OTHER | Custom key 15 |
| Custom key 16 | OTHER | Custom key 16 |
| Custom key 17 | OTHER | Custom key 17 |
| Custom key 18 | OTHER | Custom key 18 |
| Custom key 19 | OTHER | Custom key 19 |
| Custom key 2 | OTHER | Custom key 2 |
| Custom key 20 | OTHER | Custom key 20 |
| Custom key 3 | OTHER | Custom key 3 |
| Custom key 4 | OTHER | Custom key 4 |
| Custom key 5 | OTHER | Custom key 5 |
| Custom key 6 | OTHER | Custom key 6 |
| Custom key 7 | OTHER | Custom key 7 |
| Custom key 8 | OTHER | Custom key 8 |
| Custom key 9 | OTHER | Custom key 9 |
| Player Size (Trusted Player) | PLAYER | |
| Break sequence | VIDEO | |
| Break type name | VIDEO | |
| Content type name | VIDEO | |
| External Schema ID | VIDEO | |
| External Video ID | VIDEO | |
| Slot sequence | VIDEO | |
| Slot type name | VIDEO |
Metrics
| Metric Name | Data Type | Description |
|---|---|---|
| 100% completion rate | AD | The 100% Ad Completions metric divided by the total number of ad impressions. |
| 100% completions | AD | The number of times a user has completed a video ad. Note: This metrric may not be available for all ads because some ad network ads do not notify the Video SSP platform of the user's progression through the ad. |
| 25% completion rate | AD | A metric representing the number of times an ad has been viewed to the 25% point (but not yet reached 50% completion) divided by the total number of ad impressions. |
| 25% completions | AD | The number of times a user has watched at least 25% of a video ad. Note: This metrric may not be available for all ads because some ad network ads do not notify the Video SSP platform of the user's progression through the ad. |
| 50% completion rate | AD | A metric representing the number of times an ad has been viewed to the 50% point (but not yet reached 75% completion) divided by the total number of ad impressions. |
| 50% completions | AD | The number of times a user has watched at least 50% of a video ad. Note: Some ad network ads do not notify the Video SSP platform of the user's progression for the ad so this metric may not be available for some ads. |
| 75% completion rate | AD | A metric representing the number of times an ad has been viewed to the 75% point (but not yet reached 100% completion) divided by the total number of ad impressions. |
| 75% completions | AD | The number of times a user has watched at least 75% of a video ad. Note: This metrric may not be available for all ads because some ad network ads do not notify the Video SSP platform of the user's progression through the ad. |
| Ad Attempts | AD | The number of times the Video SSP platform attempts to display an ad. If trafficking an Video SSP VAST tag in an external ad server this metric indicates the number of times your VAST tag returned an ad. Note: Each time an auction is won an ad attempt is made. |
| Ad error rate | AD | Ratio of ad errors to ad attempts |
| Ad Errors | AD | The number of times an error occurs when the Video SSP platform plugin is trying to display an ad. |
| Ad Impressions | AD | The number of times the Video SSP platform successfully displays an ad (or starts an ad for video ads) in an ad spot. Note: For ad network ads one ad success is counted when the ad network successfully takes over the ad spot to show ads no matter how many ads the ad network actually shows. |
| Ad Loaded Timeouts | AD | |
| Ad Loads | AD | |
| Ad Opportunities | AD | The opportunity for Video SSP to serve an ad to an end user. The ad request may come from an ad source (supplier) or from the Video SSP ad player. Ad source opportunities are counted when the ad tag is requested. For Video SSP 's ad player integrations the ad opportunity is counted when there is an opportunity to play an ad based on the matching ad policy criteria. Ad opportunities are counted regardless of whether there is an ad to be shown. |
| Ad Resolution Failures | AD | |
| Ad Skips | AD | |
| Ad Started Timeouts | AD | |
| Ad Success Rate | AD | Ratio of ad impressions to ad attempts. An ad impressions is only flagged when the ad successfully loads and begins playback. |
| Ad Timeouts | AD | The number of times the Video SSP ad player times out waiting for an ad to display. After an ad spot timeout the ad player no longer attempts to display ads in that ad spot but will try again in future ad spots. (Example: If the adpolicy specifies a 3 second ad spot timeout on the preroll spot and the ad player spends 3 seconds cycling through one or more ads none of which succeed then the ad player will abandon any attempts to show a preroll on that video view.) |
| Ad Views | AD | |
| Ads Paused | AD | |
| Ads Resumed | AD | |
| Ads sent | AD | The number of times a buyer or direct ad was sent from the Video SSP ad server to the player or client. |
| Bid Filter Count | AD | |
| Bid requests | AD | The number of potential bid opportunities sent to an RTB buyer |
| Bid response rate | AD | Ratio of bid responses to total bid requests. |
| Bid responses | AD | The number of times that an RTB buyer responds to a bid request with a bid. |
| Billable Views | AD | |
| Blocked Market Opps | AD | |
| Break Impressions | AD | |
| Click Conversions | AD | |
| Click Rate | AD | Ratio of total clicks to ad impressions. |
| Clicks | AD | The number of times an ad was clicked. Video SSP counts the total viewer clicks even if multiple clicks occur during a single ad view for a single impression. |
| Companion Ad CTR | AD | Ratio of bid responses to bid requests |
| Companion Ad Impressions | AD | The number of times a companion ad got an impression |
| Completed Views | AD | |
| Conversion Rate | AD | Ratio of bid responses to bid requests |
| Conversions | AD | |
| Deal Requests | AD | |
| Deal Responses | AD | |
| Demand rate | AD | The ratio of times demand was present to total ad opportunities. Demand is recorded when the publisher waterfall or auction results in at least one ad. |
| Estimated Fill Rate | AD | Determined by the number of ad impressions divided by ad opportunities X (the ratio of ad attempts to ads sent). The ratio of ad attempts to ads sent gives an approximation for true ad opportunities on the page versus pre-fetch ads. |
| Fill Rate | AD | The ratio of ad impressions to total ad opportunities. |
| Filtered Ad Impressions | AD | |
| Filtered Clicks | AD | |
| Filtered Completions 100% | AD | |
| Filtered Completions 25% | AD | |
| Filtered Completions 50% | AD | |
| Filtered Completions 75% | AD | |
| Filtered Deal Responses | AD | |
| Gross Clicks | AD | |
| Gross Impressions | AD | |
| Invalid ad impressions | AD | |
| Inventory Sell Rate | AD | Ratio of bid responses to bid requests |
| Market buy opportunities | AD | Metric that is calculated as ad successes (ad impressions) + ad errors. |
| Market Opportunities | AD | A market opportunity is an opportunity for a marketplace to show an ad in response to an ad request. Market opportunities are counted regardless of whether a corresponding buyer ad is shown. Please click here for more information on how Market Opportunities are counted. |
| Market Utilization | AD | The number of preroll ad opportunities divided by the number of market opportunities. |
| Marketplace Connection Fill Rate | AD | |
| Matched Views | AD | The number of views where at least one ad was displayed. |
| No Ad Deal Responses | AD | |
| No Ad Plan Views | AD | |
| No Ad Source Views | AD | |
| Prefilled Ad Opportunities | AD | An ad opportunity is an opportunity for Video SSP to serve an ad to an end user. The ad request may come from an ad tag or from the Video SSP ad player. For ad tag requests an ad opportunity is counted when the ad tag is requested. Video SSP's ad player integration counts the ad opportunity when there is an opportunity to play an ad based on the matching ad policy criteria. Ad opportunities are counted regardless of whether or not an ad is available to fill the opportunity. |
| Seller Market Opportunities | AD | |
| Simple Clicks | AD | |
| Started Views | AD | |
| Total Conversions | AD | |
| Total Views | AD | The number of video views sent to the Video SSP ad player. |
| Uniques | AD | Count of the number of distinct users |
| Unused Inv. Source Ad Requests | AD | |
| User frequency | AD | User frequency |
| User Leaving Views | AD | |
| Valid Ad Opportunities | AD | Ad opportunities that pass through media and fraud checks before conducting an auction or looking for ads. |
| VPAID fill rate | AD | The ratio of ad impressions to total loads of the Video SSP VPAID JS. Some customers may refer to this as ""opportunity fill."" |
| VPAID load rate | AD | The ratio of total loads of the Video SSP VPAID JS to ""ads sent"". This measures ratio of Video SSP VPAID loads to the times when there was demand. |
| VPAID Loads | AD | The number of times the Video SSP VPAID JS player was successfully loaded. This does not apply for VAST-only traffic or inventory sources using the ""Wrapper"" setting. |
| Min Stats Date SC | DATE_TIME | |
| White ops ad opportunities filter rate | FLASHLIGHT | Ratio of blocked ad opportunities to total ad opportunities. Where blocking is based on White Ops pre-bid fraud and bot detection. Blocked ad opportunities do not proceed further and do initiate bid requests or any demand. This only applies for Video SSP SSP sellers (not 3rd party exchanges). |
| White ops bid requests filter rate | FLASHLIGHT | Ratio of blocked bid requests to total bid requests. Where requests are blocked for buyers using White Ops pre-bid fraud and bot detection. This applies on third party exchanges listing their supply on Video SSP. It does not apply to direct Video SSP sellers; that supply is filtered by White Ops before bid requests are initiated. |
| White ops blocked ad opportunities | FLASHLIGHT | Ad opportunities blocked based on White Ops pre-bid fraud and bot detection. Blocked ad opportunities do not proceed further and do initiate bid requests or any demand. This only applies for Video SSP sellers (not 3rd party exchanges). |
| White ops blocked bid requests | FLASHLIGHT | Bid requests blocked for buyers using White Ops pre-bid fraud and bot detection. This applies on third party exchanges listing their supply on Video SSP. It does not apply to direct Video SSP sellers; that supply is filtered by White Ops before bid requests are initiated. |
| White Ops Guarded Ad Opportunities | FLASHLIGHT | |
| White Ops Guarded Bid Requests | FLASHLIGHT | |
| White Ops Measured Ad Impressions | FLASHLIGHT | |
| Average Ad Spot Resolution Time | MOAT | |
| IAB 2-sec in-view rate | MOAT | The % in-view rate per the IAB/MRC video viewability standard: 50% of pixels in-view for at least 2 seconds. Ratio of in-view impressions to measured impressions. Based on Video SSP's proprietary viewability detection. |
| IAB Detections Failed | MOAT | . |
| IAB measured rate | MOAT | That ratio of measured impressions to total impressions. This means measured by Video SSP s proprietary viewability code. |
| IAB Non Viewable Impressions Rate | MOAT | |
| IAB Non-viewable ad impressions | MOAT | Ad impressions that were not in-view according to the IAB/MRC video viewability standard: 50% of pixels in-view for at least 2 seconds. This is measured by Video SSP's proprietary viewability detection. |
| IAB Viewability measurable ad impressions | MOAT | The number of ad impressions successfully measured by Video SSP's proprietary viewability detection. |
| IAB Viewability Undetermined Impressions | MOAT | . |
| IAB Viewability Undetermined Rate | MOAT | |
| IAB Viewability Unknown Impressions | MOAT | . |
| IAB Viewable ad impressions | MOAT | The number of in-view ad impressions per the IAB/MRC video viewability standard: 50% of pixels in-view for at least 2 seconds. This is measured by Video SSP's proprietary viewability detection. |
| IAB Viewable Impressions Rate | MOAT | |
| IAB Viewable rate | MOAT | That ratio of measured impressions to total viewable impressions. This means measured by Video SSP's proprietary viewability code. |
| MOAT 2-sec in-view | MOAT | The # of in-view impressions measured by MOAT according to the MRC video viewability standard: 50% of pixels in-view for at least 2-seconds. Requires the use of the Moat Viewability app |
| MOAT 2-sec in-view rate | MOAT | The % in-view rate measured by MOAT according to the MRC video viewability standard: 50% of pixels in-view for at least 2-seconds. Ratio of in-view ad impressions to measured ad impressions. Requires the use of the Moat Viewability app |
| MOAT impressions analyzed | MOAT | Impressions where MOAT viewability detection was loaded and started measuring. Requires the use of the MOAT Viewability app. |
| MOAT impressions measured | MOAT | Impressions where MOAT viewability detection was loaded and successfully measured. Requires the use of the Moat Viewability app. |
| MOAT Measured Rate | MOAT | The ratio of impressions measured by MOAT viewability to total impressions. Requires the use of the Moat Viewability app. |
| Ad Attempts resulting in Failover | OPS | The number of times an Ad Attempt failed and went to failover. |
| Ad Loads (Fallout) | OPS | |
| Ad Opportunities (Failover) | OPS | |
| AVG Ad Attempts (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (1 2) (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (2 3) (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (3 4) (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (4 5) (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (5 6) (Fallout) | OPS | |
| AVG TS Diff Ad Attempt (6 7) (Fallout) | OPS | |
| AVG TS Diff Attempt 1 -> Ad Impression (Fallout) | OPS | |
| AVG TS Diff Opp -> Attempt 1 (Fallout) | OPS | |
| AVG TS Diff Opp -> Imp (Fallout) | OPS | |
| Buyer Ad Type (Fallout) | OPS | |
| Buyer Adomain (Fallout) | OPS | |
| Count Ad Attempt 1 TS (Fallout) | OPS | |
| Count Ad Attempt 2 TS (Fallout) | OPS | |
| Failed Ad Attempt with No Error (Failover) | OPS | Ad Attempts that went to failover and delivered an Ad (position of Ad will determine if ad impression was from failover). |
| Failover ad attempts with no impressions | OPS | Ad Attempts that went to failover and did not deliver an Ad (position of Ad will determine if failover did not result in an impression) |
| Failover Converted to Impression | OPS | Ad Attempts that went to failover and delivered an Ad |
| Failover did not complete (Failover) | OPS | Ad Attempts that failed and did not go to failover. (More ad attempts than errors and no impression) |
| Revenue Loss (Fallout) | OPS | The amount of revenue lost through ad fallout. |
| Revenue Loss With Ad Success (Fallout) | OPS | The amount of revenue we lost because the ad at position 1 failed to deliver. |
| Revenue Loss Without Ad Success (Fallout) | OPS | The amount of revenue we would have gained if we delivered an impression successfully . |
| Revenue When Failover Converted to Impression | OPS | |
| Seller Ad Type (Fallout) | OPS | |
| Seller Adomain (Fallout) | OPS | |
| Total TS Diff Ad Attempt (1 2) (Fallout) | OPS | |
| Ad Revenue | REVENUE | The amount of revenue made. |
| Ad revenue (converted) | REVENUE | |
| ATA Media Cost | REVENUE | |
| Buyer Margin | REVENUE | A percentage mark-up of the cost of the ad used to calculate your Gross Spend. It applies to media spend and vendor fees through our platform but does not include platform fees. |
| CDN Fees | REVENUE | The CDN fees incurred based off the number of ad impressions. |
| Cost Per Completed View | REVENUE | |
| Data Cost | REVENUE | The fees associated with audience targeting buys using 3rd party data providers such as BlueKai and Lotame. |
| eCPM (Ad revenue / imps) | REVENUE | |
| eCPM (Ad revenue / imps) (converted) | REVENUE | |
| eCPM (Ad Revenue/View) | REVENUE | |
| eCPM (Ata Media Cost / imps) | REVENUE | . |
| eCPM (Gross revenue / imps) | REVENUE | |
| eCPM (Gross revenue / imps) (converted) | REVENUE | |
| Gross Revenue | REVENUE | |
| Gross revenue (converted) | REVENUE | |
| Media Spend | REVENUE | The cost for impressions delivered on media purchased in marketplaces. Media spend does not include CDN fees vendor fees or other fees. |
| Non Market Vendor Fees | REVENUE | Total spend = media spend + vendor fee + CDN fee. This metric reflects the amount a buyer pays Video SSP excluding platform fees. |
| Passthrough Cost | REVENUE | Additional cost for vendor services outside of our platform. The pass-through cost is informational and does not affect ad spend. |
| Seller Payment Cost | REVENUE | Ad revenue seller makes after taking out margins and fees. |
| Total Buyer Spend | REVENUE | Total Buyer Spend |
| Total Cdn Cost CPM (CDN Cost / Impressions) | REVENUE | |
| Total Spend | REVENUE | Total spend = media spend + vendor fee + CDN fee. This metric reflects the amount a buyer pays Video SSP excluding platform fees. |
| Vcpm Gross Spend / Impressions | REVENUE | |
| Vendor Fees | REVENUE | The sum of data measurement and verification fees. |
