Analytics Reports is a shared reporting service for Video SSP and SSP provides a consistent reporting experience for both supply and demand partners.
- Visualization + Dashboards - Rich visualizations are front and center with various charting options and trending capabilities. Multiple visualized reports can be threaded together as a dashboard.
Rich visualizations are front and center with various charting options and trending capabilities. Multiple visualized reports can be threaded together as a dashboard.
- Data & Report Curation - the included Data Dictionary defines business definitions for each dimension and metric. Commonly used Standard Reports are pre-loaded and ready for immediate use. Each Standard report can also be customized.
- More self-serve Capability - The user interface provides access to more data for use in report creation, presentation, and sharing.
Analytics Reports offers standard and custom reports. Standard reports are pre-designed commonly used reports available to all users. Custom reports are built using the Report Designer, see Create a Custom Report for more detail.
How does Analytics Reports differ from Analytics Insights?
While both render data, Analytics Reports displays customizable reports based on actual performance data. Analytics Insights presents data in templatized tables and graphs and allows users to drill deeper into specific dimensions (i.e., bidding funnel, deal profitability, etc.) and try out “what if” scenarios with regards to changes in a monetization strategy.
If a user wants to find out how a campaign or a website performs in terms of actual delivery counts and the corresponding revenue, Analytics Reports is the tool. Use Analytics Insights to map out the bidding funnel, discover where the biggest dropout is and figure out why revenue is lower than expected, then map out the bidding funnel to discover where the biggest dropout occurs.
Note: Contact an Account Manager to use Analytics Insights in addition to Analytics Reports. Currently, Analytics Insights is only supported for Video SSP.
See Next: VMXAccess to Analytics Reports